Account Planning: Mining Insights   [Archived Catalog]
2016-2017 Undergraduate Studies Bulletin (Archived Copy)

JOUR 220 - Account Planning: Mining Insights

Credits: 3

An introduction to the planning process for brand communications. Topics include data mining from secondary sources, and use of primary research tools such as surveys, focus groups, ethnography and projective techniques.

Prerequisites: JOUR 201 and STAT 201 or equivalent

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