Mass Communications Research   [Archived Catalog]
2016-2017 Undergraduate Studies Bulletin (Archived Copy)

JOUR 332 - Mass Communications Research

Credits: 3

Fundamentals of mass communications research methods and applications. Survey, observational and experimental research; primary research data-gathering techniques; secondary research sources; data analysis; message, market, competitive and audience research measures.

Prerequisites: JOUR 101 and a course in basic statistics