International Marketing   [Archived Catalog]
2017-2018 Undergraduate Studies Bulletin (Archived Copy)
   
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IBUS 402 - International Marketing

Credits: 3

Cultural, legal, political, and economic factors affecting international marketing of products and services. Emphasis on differences in life styles, beliefs, attitudes, etc., and their influences upon marketing decisions.

Prerequisites: MKTG 350

Note: Graduation with Leadership Distinction: Global Learning



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