Business-to-Business Marketing   [Archived Catalog]
2018-2019 Undergraduate Studies Bulletin
   
Print-Friendly Page (opens a new window)

MKTG 454 - Business-to-Business Marketing

Credits: 3

Marketing strategy in marketing to other business and nonprofit organizations, emphasizing relationship building, alliances and partnerships, data interchange, power shifts in the channel and the impact of changing technology.

Prerequisites: MKTG 350



Print-Friendly Page (opens a new window)
Close Window
   
All bulletins © 2024 Columbia Campus.
Powered by the Acalog™ Academic Catalog Management System™ (ACMS™).

Mobile Site.