Export Marketing   [Archived Catalog]
2016-2017 Graduate Studies Bulletin (Archived Copy)
   
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IBUS 722 - Export Marketing

Credits: 3

Provides a sound understanding of the role of exporting in the internationalization process and of key features of the environment in which exporters operate. Also covers selected topics of export marketing procedures.

Prerequisites: DMSB 702 or IBUS 702



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