Marketing Research   [Archived Catalog]
2016-2017 Graduate Studies Bulletin (Archived Copy)
   
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MKTG 702 - Marketing Research

Credits: 3

Research methodology as applied to marketing problems; includes research problem definition, sample design, data collection procedures, valid and reliable measurement, data analysis techniques, and sales forecasting fundamentals.

Prerequisites: MKTG 701 or DMSB 716



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