Product and Branding Policies   [Archived Catalog]
2016-2017 Graduate Studies Bulletin (Archived Copy)
   
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MKTG 707 - Product and Branding Policies

Credits: 3

Product line and portfolio planning, stage-gate approach to new product development, product launch and product life cycle management, and branding strategies and procedures.

Prerequisites: MKTG 701 or DMSB 716



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