Listening to the Voice of the Market   [Archived Catalog]
2016-2017 Graduate Studies Bulletin (Archived Copy)
   
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MKTG 716 - Listening to the Voice of the Market

Credits: 3

Building competencies that help managers acquire knowledge from clients and apply it in ways that enhance openness in building strategic responses.


Prerequisites: DMSB 716 or MKTG 701 or special permission from the instructor



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