Marketing Spreadsheet Modeling   [Archived Catalog]
2016-2017 Graduate Studies Bulletin (Archived Copy)
   
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MKTG 717 - Marketing Spreadsheet Modeling

Credits: 3

Conceptual foundations and application of basic econometric and statistical models used in marketing analytics contexts.


Prerequisites: DMSB 716 or MKTG 701 and DSMB 712 or MGSC 711



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