MKTG 718 - Social and Digital Media Strategies for Businesses

Credits: 3

Develop a social and digital media plan/solution to present to a client. Business enterprises and even non-business organizations are demanding new marketing hires and their marketing agencies have an acute understanding of how to develop and utilize online and social media as part of their integrated marketing plans. Both business-to-consumer and business-to-business enterprises are migrating to social media as a primary form of communication with customers and partners.

Prerequisites: DMSB 716 and MKTG 701

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