Integrated Campaigns
2019-2020 Undergraduate Studies Bulletin
   

JOUR 517 - Integrated Campaigns

Credits: 3

The development of a complete, well coordinated integrated communications plan that incorporates research and analysis techniques, critical thinking, team work, creative and tactical skills.

Prerequisites: JOUR 416 and 421

Note: Carolina Core Integrative Course, Advertising, BAJMC

Graduation with Leadership Distinction: Research