Columbia Campus

Nov 21, 2024

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2017-2018 Undergraduate Studies Bulletin (Archived Copy) [Archived Catalog]

MKTG 352 - Principles of Marketing Research

Credits: 3

Investigates the theory and practice of marketing research with emphasis on the problem-oriented nature of marketing research and how research activities are implemented by marketing researchers and used by managers.

Prerequisites: MKTG 350, MGSC 291

Note: Graduation with Leadership Distinction: Research

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