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Aug 31, 2024
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2018-2019 Undergraduate Studies Bulletin [Archived Catalog]
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JOUR 202 - Principles of Advertising and Brand CommunicationsCredits: 3
An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulations, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication.
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