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Columbia Campus    
2018-2019 Undergraduate Studies Bulletin 
    
 
  Jun 22, 2024
 
2018-2019 Undergraduate Studies Bulletin [Archived Catalog]

JOUR 202 - Principles of Advertising and Brand Communications

Credits: 3

An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulations, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication.