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Oct 04, 2024
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2018-2019 Undergraduate Studies Bulletin [Archived Catalog]
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JOUR 332 - Mass Communications ResearchCredits: 3
Fundamentals of mass communications research methods and applications. Survey, observational and experimental research; primary research data-gathering techniques; secondary research sources; data analysis; message, market, competitive and audience research measures.
Prerequisites: JOUR 101 and a course in basic statistics
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