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Columbia Campus    
2018-2019 Undergraduate Studies Bulletin 
    
 
  Jan 27, 2021
 
2018-2019 Undergraduate Studies Bulletin [Archived Catalog]

MKTG 352 - Principles of Marketing Research

Credits: 3

Investigates the theory and practice of marketing research with emphasis on the problem-oriented nature of marketing research and how research activities are implemented by marketing researchers and used by managers.

Prerequisites: MKTG 350, MGSC 291

Note: Graduation with Leadership Distinction: Research