Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
Columbia Campus    
2018-2019 Undergraduate Studies Bulletin 
  May 29, 2024
2018-2019 Undergraduate Studies Bulletin [Archived Catalog]

MKTG 352 - Principles of Marketing Research

Credits: 3

Investigates the theory and practice of marketing research with emphasis on the problem-oriented nature of marketing research and how research activities are implemented by marketing researchers and used by managers.

Prerequisites: MKTG 350, MGSC 291

Note: Graduation with Leadership Distinction: Research