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Columbia Campus    
2016-2017 Undergraduate Studies Bulletin (Archived Copy) 
  Dec 04, 2023
2016-2017 Undergraduate Studies Bulletin (Archived Copy) [Archived Catalog]

Visual Communications, B.A.J.M.C.

Learning Outcomes

Students graduating from the Visual Communications, B.A.J.M.C. program will be able to…

  • demonstrate the ability to conduct research, gather information, write clearly and correctly and present relevant news or persuasive information at a professional level.  Curriculum: JOUR 291, JOUR 203 
  • demonstrate the ability to think critically, creatively and independently  evaluate their own work and the work of others for accuracy, fairness, clarity, style and correctness. Curriculum: JOUR 101, JOUR 291, JOUR 347 
  • demonstrate an understanding the history of journalism and mass communications, the diversity of groups in a global society in relationship to communications and the role of journalism and mass communications in society. Curriculum: JOUR 101, JOUR 347, JOUR 203 
  • demonstrate an understanding of the ethical concepts, legal implications, considerations and practices that guide the mass media professions.  Curriculum: JOUR 101, JOUR 291, JOUR 303, JOUR 347 
  • demonstrate the ability to apply tools and technologies appropriate for the production, editing and presentation of visual, aural, textual or other media content. Curriculum: JOUR 203, JOUR 346, JOUR 446, JOUE 447, JOUR 582, JOUR 554 
  • apply basic numerical and statistical concepts and methods appropriate for the communications professions. Curriculum: JOUR 332, JOUR 346, JOUR 446 

Degree Requirements (120 Hours)

See School of Journalism and Mass Communications  for entrance requirements, progression requirements, and other regulations.

  • General Education Requirements (72 hours)
  • Carolina Core Hours (40-56 Hours)
  • Additional SJMC General Education Requirements (9 Hours)
  • Minor (18 hours) or Cognate (12 hours)
  • Electives (0-12 Hours)

Journalism Major (48 Hours)

General Education and Minor or Cognate Requirements for all Journalism Majors, B.A.J.M.C.

1. Carolina Core Plus General Education Requirements

CMW: Effective, Engaged, and Persuasive Communication: Written Component (6 hours)

ARP: Analytical Reasoning and Problem-Solving (6-7 hours)

SCI: Scientific Literacy (7 hours)

  • Two approved Carolina Core courses from the natural sciences including one laboratory course

GFL: Global Citizenship and Multicultural Understanding: Foreign Language (0-9 hours)

  • Demonstration of proficiency in one foreign language (except Latin or Ancient Greek) equivalent to the minimal passing grade on the exit examination in 122. Students can demonstrate this proficiency by successfully completing Phase II of the Proficiency Test or by successfully completing the 122 course, including the exit exam administrated as part of that course.

GHS: Global Citizenship and Multicultural Understanding: Historical Thinking (6 hours)

GSS: Global Citizenship and Multicultural Understanding: Social Sciences (6 hours)

  • Any approved Carolina Core GSS courses

AIU: Aesthetic and Interpretive Understanding (6 hours)

  • Any approved Carolina Core AIU course

CMS: Effective, Engaged, and Persuasive Communication: Spoken Component (3 hours)

INF: Information Literacy (0-3 hours)

  • Any approved overlay or stand-alone Carolina Core INF course

VSR: Values, Ethics, and Social Responsibility (0-3 hours)

  • Any approved overlay or stand-alone Carolina Core VSR course

Additional General Education Courses for the SJMC (9 hours)

  • ECON 224 - Introduction to Economics
  • MKTG 350   or MGMT 371  
  • SOCIAL OR BEHAVIORAL SCIENCE -Three hours of a 300-level or higher course from HIST or POLI or three hours of Social or Behavioral Sciences at the 300 level or higher from: AFAM- African-American Studies; ANTH- Anthropology; COLA- College of Liberal Arts; GEOG-Geography (except GEOG 201, GEOG 202, GEOG 545, GEOG 546); LASP-Latin American Studies; POLI- Political Science; PSYC- Psychology; SOCY- Sociology; SOST- Southern Studies; WGST- Women and Gender Studies.


The Carolina Core, Additional SJMC General Education Requirements, Minor/Cognate and Electives outside of the SJMC must include at least 72 semester hours in academic subjects. Students with fewer than 72 hours in general education courses must take enough electives to fulfill the 72-hour minimum.

No elective courses of a remedial, developmental nature may apply as credit toward the 72 hour minimum.

Minor or Cognate

Students must complete either a minor or a cognate from courses outside the SJMC.

Minor (18 hours)

A student in the School of Journalism and Mass Communications may choose to complete a minor consisting of 18 credit hours of prescribed courses. The minor is intended to develop a coherent basic preparation in a second area of study. Courses applied toward general education requirements cannot be counted toward the minor. No course may satisfy both major and minor requirements. All minor courses must be passed with a grade of C or better. A minor form must be completed and approved by the school after the student has completed 30 hours of course work.

Cognate (12 Hours)

A student in the School of Journalism and Mass Communications may choose to complete a cognate. A cognate requires a minimum of 12 hours of courses in other departments related to the student’s major and/or career goals. Cognate courses may be taken in one or more departments depending on the interest and requirements of the student, but must have approval of the student’s adviser. Journalism courses may not be used in the cognate. At least 6 of the 12 hours must be at the 300-level or higher. No 100 level courses may be used in the cognate.