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Columbia Campus    
2018-2019 Undergraduate Studies Bulletin 
  May 19, 2024
2018-2019 Undergraduate Studies Bulletin [Archived Catalog]

Public Relations, B.A.J.M.C.

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Learning Outcomes

Students graduating from the Public Relations, B.A.J.M.C. program will be able to…

  • demonstrate the ability to conduct research, gather information, write clearly and correctly and present relevant news or persuasive information at a professional level.  Curriculum: JOUR 291, JOUR 311, JOUR 326, JOUR 362, JOUR 361, JOUR 434, JOUR 502, JOUR 503, JOUR 577, JOUR 540, JOUR 546 
  • demonstrate the ability to think critically, creatively and independently  evaluate their own work and the work of others for accuracy, fairness, clarity, style and correctness. 
  • demonstrate an understanding the history of journalism and mass communications, the diversity of groups in a global society in relationship to communications and the role of journalism and mass communications in society. 
  • demonstrate an understanding of the ethical concepts, legal implications, considerations and practices that guide the mass media professions. 
  • demonstrate the ability to apply tools and technologies appropriate for the production, editing and presentation of visual, aural, textual or other media content. 
  • apply basic numerical and statistical concepts and methods appropriate for the communications professions. 

Degree Requirements (120 Hours)

See School of Journalism and Mass Communications  for entrance requirements, progression requirements, and other regulations.

  • Carolina Core Requirements (31-44 hours)
  • Additional SJMC Requirements (18-21 hours)
  • Public Relations Major (48 hours)
  • General Electives (0-12 hours)
  • Minor (18 hours) or Cognate (12 hours)

Public Relations Major (48 Hours)

Carolina Core Requirements

CMW: Effective, Engaged, and Persuasive Communication: Written Component (6 hours)

ARP: Analytical Reasoning and Problem-Solving (6-7 hours)

SCI: Scientific Literacy (7 hours)

  • Two approved Carolina Core courses from the natural sciences including one laboratory course

GFL: Global Citizenship and Multicultural Understanding: Foreign Language (0-3 hours)

  • Demonstration of proficiency in one foreign language (except Latin or Ancient Greek) equivalent to the minimal passing grade on the exit examination in 122. Students can demonstrate this proficiency by successfully completing Phase II of the Proficiency Test or by successfully completing the 122 course, including the exit exam administered as part of that course.

GHS: Global Citizenship and Multicultural Understanding: Historical Thinking (3 hours)

One US History course from the following:

GSS: Global Citizenship and Multicultural Understanding: Social Sciences (3 hours)

  • Any approved Carolina Core GSS courses

AIU: Aesthetic and Interpretive Understanding (3 hours)

  • Any approved Carolina Core AIU course

CMS: Effective, Engaged, and Persuasive Communication: Spoken Component (3 hours)

INF: Information Literacy (0-3 hours)

  • Any approved overlay or stand-alone Carolina Core INF course

VSR: Values, Ethics, and Social Responsibility (0-3 hours)

  • Any approved overlay or stand-alone Carolina Core VSR course

Additional SJMC Requirements (18-21 hours)

  • ECON 224 - Introduction to Economics  

  • MKTG 350 - Principles of Marketing  OR MGMT 371 - Principles of Management  

  • SOCIAL OR BEHAVIORAL SCIENCE -Three hours of a 300-level or higher course from HIST or POLI or three hours of Social or Behavioral Sciences at the 300 level or higher from: AFAM- African-American Studies; ANTH- Anthropology; COLA- College of Liberal Arts; GEOG-Geography (except GEOG 545 and GEOG 546); LASP-Latin American Studies; POLI- Political Science; PSYC- Psychology; SOCY- Sociology; SOST- Southern Studies; WGST- Women and Gender Studies.

Public Relations Major (48 hours)

Journalism and Mass Communications Core Courses (9 hours)

Additional Required Courses for Public Relations (30 hours)

General Electives (0-12 hours)

The Carolina Core, additional SJMC General Education Requirements, Minor/Cognate and Electives outside of the SJMC must include at least 72 semester hours in academic subjects. Students with fewer than 72 hours in general education courses must take enough electives to fulfill the 72-hour minimum.

No elective courses of a remedial, developmental nature may apply as credit toward the 72-hour minimum.

Minor or Cognate

Students must complete either a minor or a cognate from courses outside the SJMC.

Minor (18 hours)

A student in the School of Journalism and Mass Communications may choose to complete a minor consisting of 18 credit hours of prescribed courses. The minor is intended to develop a coherent basic preparation in a second area of study. Courses applied toward general education requirements cannot be counted toward the minor. No course may satisfy both major and minor requirements. All minor courses must be passed with a grade of C or better. A minor form must be completed and approved by the school after the student has completed 30 hours of course work.

Cognate (12 hours)

A student in the School of Journalism and Mass Communications may choose to complete a cognate. A cognate requires a minimum of 12 hours of courses in other departments related to the student’s major and/or career goals. Cognate courses may be taken in one or more departments depending on the interest and requirements of the student, but must have approval of the student’s adviser. Journalism courses may not be used in the cognate. At least 6 of the 12 hours must be at the 300-level or higher. No 100 level courses may be used in the cognate.

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