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Columbia Campus    
2019-2020 Undergraduate Studies Bulletin 
    
 
  Nov 23, 2024
 
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2019-2020 Undergraduate Studies Bulletin
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IBUS 402 - International Marketing

Credits: 3

Cultural, legal, political, and economic factors affecting international marketing of products and services. Emphasis on differences in life styles, beliefs, attitudes, etc., and their influences upon marketing decisions.

Prerequisites: MKTG 350

Note: Graduation with Leadership Distinction: Global Learning



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