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2019-2020 Undergraduate Studies Bulletin 
    
 
  Nov 21, 2024
 
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2019-2020 Undergraduate Studies Bulletin
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IBUS 422 - Foreign Market Entry and Growth

Credits: 3

International market selection, global market entry, and growth and regional expansion strategies. Topics covered through readings, case studies, and an international marketing simulation game.

Prerequisites: IBUS 310



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