Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
Columbia Campus    
2019-2020 Undergraduate Studies Bulletin 
    
 
  Dec 05, 2024
 
2019-2020 Undergraduate Studies Bulletin

IBUS 422 - Foreign Market Entry and Growth

Credits: 3

International market selection, global market entry, and growth and regional expansion strategies. Topics covered through readings, case studies, and an international marketing simulation game.

Prerequisites: IBUS 310