Columbia Campus

Nov 21, 2024

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2019-2020 Undergraduate Studies Bulletin

JOUR 220 - Account Planning: Mining Insights

Credits: 3

An introduction to the planning process for brand communications. Topics include data mining from secondary sources, and use of primary research tools such as surveys, focus groups, ethnography and projective techniques.

Prerequisites: JOUR 201 and STAT 201 or equivalent

Note: Graduation with Leadership Distinction: Research

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