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Columbia Campus    
2019-2020 Undergraduate Studies Bulletin 
    
 
  Nov 21, 2024
 
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2019-2020 Undergraduate Studies Bulletin
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JOUR 332 - Mass Communications Research

Credits: 3

Fundamentals of mass communications research methods and applications. Survey, observational and experimental research; primary research data-gathering techniques; secondary research sources; data analysis; message, market, competitive and audience research measures.

Prerequisites: JOUR 201 and a course in basic statistics



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