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Columbia Campus    
2019-2020 Undergraduate Studies Bulletin 
    
 
  Nov 21, 2024
 
2019-2020 Undergraduate Studies Bulletin

JOUR 416 - Creative: Strategy to Execution

Credits: 3

Principles and practices of developing creative and effective brand communications and to acquire proficiency in execution of brand communications.

Prerequisites: JOUR 220 and 316 and 316L