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Columbia Campus    
2019-2020 Undergraduate Studies Bulletin 
    
 
  Nov 12, 2024
 
2019-2020 Undergraduate Studies Bulletin

JOUR 517 - Integrated Campaigns

Credits: 3

The development of a complete, well coordinated integrated communications plan that incorporates research and analysis techniques, critical thinking, team work, creative and tactical skills.

Prerequisites: JOUR 416 and 421

Note: Carolina Core Integrative Course, Advertising, BAJMC

Graduation with Leadership Distinction: Research