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Columbia Campus    
2019-2020 Undergraduate Studies Bulletin 
    
 
  Dec 03, 2024
 
2019-2020 Undergraduate Studies Bulletin

JOUR 521 - Interactive Communication Strategies

Credits: 3

The development of a complete, well-coordinated integrated communications plan that incorporates research and analysis techniques, critical thinking, team work, creative and tactical skills.

Prerequisites: JOUR 202 or MKTG 350; senior standing or instructor approval