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2019-2020 Undergraduate Studies Bulletin 
    
 
  Nov 21, 2024
 
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2019-2020 Undergraduate Studies Bulletin
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MKTG 454 - Business-to-Business Marketing

Credits: 3

Marketing strategy in marketing to other business and nonprofit organizations, emphasizing relationship building, alliances and partnerships, data interchange, power shifts in the channel and the impact of changing technology.

Prerequisites: MKTG 350



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