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Columbia Campus    
2019-2020 Undergraduate Studies Bulletin 
    
 
  Nov 24, 2024
 
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2019-2020 Undergraduate Studies Bulletin
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MKTG 457 - Personal Selling and Sales Management

Credits: 3

Examines fundamentals of personal selling and sales management and the development of communication and selling skills that yield desired sales results.

Prerequisites: MKTG 350



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