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Columbia Campus    
2019-2020 Undergraduate Studies Bulletin 
    
 
  May 03, 2024
 
2019-2020 Undergraduate Studies Bulletin

MKTG 459 - Marketing Channels and Distribution

Credits: 3

Marketing functions and channel flows used to develop distribution strategies that provide effective, efficient, and reliable delivery of products and services to end-user markets.

Prerequisites: MKTG 350