Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
Columbia Campus    
2019-2020 Undergraduate Studies Bulletin 
    
 
  Nov 21, 2024
 
2019-2020 Undergraduate Studies Bulletin

MKTG 459 - Marketing Channels and Distribution

Credits: 3

Marketing functions and channel flows used to develop distribution strategies that provide effective, efficient, and reliable delivery of products and services to end-user markets.

Prerequisites: MKTG 350