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2019-2020 Undergraduate Studies Bulletin 
    
 
  Nov 24, 2024
 
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2019-2020 Undergraduate Studies Bulletin
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MKTG 461 - Retailing Management

Credits: 3

Studies retail institutions, relationships with other channel members, factors influencing patronage patterns, adapting to change in dynamic environments with emphasis on strategy implications for managers in retail organizations.

Prerequisites: MKTG 350



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