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Columbia Campus    
2019-2020 Undergraduate Studies Bulletin 
    
 
  Jan 31, 2025
 
2019-2020 Undergraduate Studies Bulletin

IBUS 521 - Ethnographic Methods in International Marketing

Credits: 3

Analyze the relevance of anthropological theory for business, diverse business cultures, and their impact on global business practices.

Cross-listed Course: ANTH 521

Note: Graduation with Leadership Distinction: Global Learning