2018-2019 Undergraduate Studies Bulletin [Archived Catalog]
Marketing, B.S.B.A.
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Overview
The business administration curriculum allows sufficient flexibility for adaptation to a student’s particular interests and goals. A minimum of 122 hours is required for the B.S. degree in all majors except accounting, which requires 127 hours, and international business, which requires a minimum of 128 hours. They are divided between courses in business administration and general education courses in English, history, foreign languages, natural and behavioral sciences, and other disciplines. All business administration students are required to earn 40 hours in a common core sequence of business subjects. The major field for all majors except accounting and international business* requires 12-21 hours beyond the common core. If a major requires only 12 hours, then a minimum of 9 additional hours of advisor-approved course work in business/economics must be completed. A minimum of 18 credit hours in additional directed general education courses is required.
The school has developed options designed to complement core and major requirements. Information and assistance in the development and selection of options are available through the advising facilities of the school.
*The accounting major requires 26 hours. International business requires a second major in business. International business majors range from 27 to 36 hours, depending on the double major selected.
Learning Outcomes
- Students will demonstrate knowledge of consumer behavior, and how marketers strive to use an understanding of consumer behavior to promote effective marketing through advertising, product design, or promotions.
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- Students will develop an understanding of the internal and external factors that influence consumer choice.
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- Students will be able to conduct marketing research, which will include the design and administration of questionnaires, an understanding of sampling techniques, and how to collect, clean, and code data.
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- Students will develop the ability to analyze and interpret marketing research results.
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- Students will be able to communicate market research results effectively.
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- Students will develop an understanding of the strategic marketing management planning process, and be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.
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Degree Requirements (122 Hours)
Major Requirements (61 Hours)
See Darla Moore School of Business for entrance requirements, progression requirements, and other regulations.
- General Education Requirements (40-44 Hours)
- Business Core (40 Hours)
- Communication (Included in General Education Requirements)
- Marketing (15 Hours)
- Optional Business Analytics Concentration (12 Hours)
- Internationalization Requirement (9 Hours)
- Directed Course Work (minimum of 18 Hours)
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1. Carolina Core (31-43 Hours)
CMW: Carolina Core Effective, Engaged and Persuasive Communication: Writing (6 Hours)
ARP: Carolina Core Analytical Reasoning and Problem-Solving (6-8 Hours)
SCI: Carolina Core Scientific Literacy (7 Hours)
- Two approved Carolina Core Scientific Literacy courses including one laboratory course
GFL: Global Citizenship and Multicultural Understanding: Foreign Language (0-8 hours)
- Students shall demonstrate in one Foreign Language the ability to comprehend the topic and the main ideas in written and, with the exception of Latin and Ancient Greek, spoken texts on familiar subjects. This ability can be demonstrated by achieving a score of two or better on a USC foreign language test. Those failing to do so much satisfactorily complete equivalent study of foreign language at USC.
GHS: Carolina Core Global Citizenship and Multicultural Understanding: Historical Thinking (3 Hours)
- Any approved Carolina Core History course
GSS: Carolina Core Global Citizenship and Multicultural Understanding: Social Sciences (3 Hours)
- Any approved Carolina Core Social Science course
AIU: Carolina Core Aesthetic and Interpretive Understanding (3 Hours)
- Any approved Carolina Core Aesthetic and Interpretive Understanding course
CMS: Carolina Core Effective, Engaged, and Persuasive Communication: Speech (3 hours)
- Any approved Carolina Core Speech course
INF: Carolina Core Information Literacy (0-3 Hours)
- This requirement may be met in an overlay course that combines learning outcomes from two Carolina Core components
VSR: Carolina Core Values, Ethics, and Social Responsibility (3 hours)
- Any approved Carolina Core Values, Ethics, and Social Responsibility course. This requirement may be met in an overlay course that combines learning outcomes from two Carolina Core components.
2. Business Core (40 Hours)
3. Communication (Included in General Education Requirements)
4. Marketing
15-hour majors must complete a minimum of 9 hours of approved course work in business/economics.
Any two of the following courses (6 Hours):
Note:
MKTG 350 is a prerequisite course to all of the above courses.
7. Internationalization Requirement (9 Hours)
The program also requires 9 hours of course work with international content that may be used to fulfill other degree requirements. Three hours must be taken from an approved list of courses offered by the Moore School of Business which contain international business or international economics content. The following course options can also be used to satisfy the 3 credit hours of this requirement: approved course work containing international business or international economics content, taken at a semester abroad program; an approved Maymester or summer overseas course containing international business or international economics content; an approved internship course in international business wherein a student would obtain discipline-related work experience in a foreign country; or an approved service-learning component. Students may choose from one of the following options to complete the remaining 6-hour requirement:
Language:
- Two language courses at the 200 level or above
Electives:
- Two approved courses with international content taken either inside or outside the Moore School of Business from a list available in the undergraduate office.
7. Minor or Directed Course Work (minimum of 18 Hours)
Directed course work may be selected from a University-wide list of approved minors. The minor is normally a minimum of 18 hours of prescribed courses in one subject area. Students not selecting such a minor may submit an alternative program of study to satisfy the approved course work requirement. The proposed alternative program of study must be approved by the Undergraduate Program Executive Committee in coordination with the Undergraduate Division. All minor courses or courses approved as alternatives must be passed with a grade of C or better.
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